Joep vs HorecaHub
HorecaHub is an AI customer service for restaurants, hotels, cafés and chains which, according to its own site, answers phone, e-mail and webchat from one knowledge base, takes reservations and passes anything that needs a decision to a staff member with a summary. Joep is an AI phone assistant for snack bars, cafeterias, pizzerias and restaurants, which answers the phone and handles the order all the way to the receipt out of your printer and the payment, for one fixed price. Below you see where they meet and where they differ.
Facts checked on
| Aspect | Joep | HorecaHub |
|---|---|---|
| Price from | Joep: €100 per month; a year up front €1,080 (€90 per month). | HorecaHub: €369 per month, up to 2,000 billable tickets. A yearly contract gives 10% off. |
| Fixed price, whatever the number of calls | Joep: YesNo charge per call, per minute or per order. | HorecaHub: NoPer handled conversation (“ticket”): €0.18, down to €0.14 at higher volumes. Above the bundle you are billed at your plan’s rate. |
| No setup fee | Joep: YesSnack bars set Joep up themselves, restaurants we set up together at no cost. | HorecaHub: YesNo onboarding or integration fees; only custom integrations are quoted separately. |
| Free trial | Joep: Partly7 days, without payment details, for snack bars, cafeterias and pizzerias. Restaurants start with a demo. | HorecaHub: YesA free test environment trained on your own venue; billing starts when you go live. Then 30 days money back. |
| Phone orders on the receipt out of your own printer | Joep: YesYes. The order comes out of your own receipt printer at the counter, without a platform in between. | HorecaHub: NoCollects takeaway and catering requests and passes them to your team; processes no orders or payments itself and replaces no POS. |
| Payment link to the caller | Joep: YesA Mollie payment link on WhatsApp, the money in your own account; the receipt only prints once it is paid. | HorecaHub: NoPoints the guest to the payment link or form of your own system; processes no payments itself. |
| Delivery address checked | Joep: YesBy postcode or distance, with delivery fee, minimum order and free delivery above an amount. | HorecaHub: Not statedNot stated. |
| Takes reservations | Joep: YesDate, time, party size and allergies, with a confirmation by email to your guest. | HorecaHub: YesTakes, changes and cancels them, with an SMS confirmation to the guest. |
| Integration with your reservation system | Joep: NoNo. Joep records and confirms the reservation, but does not put it into Zenchef or Formitable. | HorecaHub: YesZenchef, Formitable, Resengo and TheFork are named; standard integrations are included in the price. With Guestplan there is, per their site, no active integration. |
| Several calls at once | Joep: YesYes, nobody hears a busy tone at peak hours. | HorecaHub: Not statedNo number stated. |
| WhatsApp, e-mail and webchat | Joep: PartlyConfirmation and payment link on WhatsApp; Joep does not answer messages customers send themselves. | HorecaHub: YesPhone, e-mail and webchat in every plan, from one knowledge base; the home page also names WhatsApp. |
| Listen back to calls | Joep: NoNo. Your portal shows how many calls and minutes there were. | HorecaHub: YesA summary of every conversation, with sentiment and conversation analysis. |
| Languages | Joep: PartlyDutch and English; German and French on request. Two languages active at once. | HorecaHub: YesDutch, English, German, French and Spanish; the FAQ also names Italian. |
| Data in the EU | Joep: YesGDPR, data in the EU, a data processing agreement included with your subscription. | HorecaHub: YesEU hosting (Western Europe) and a data processing agreement available as standard. |
| Made for | Joep: Snack bars, cafeterias, chip shops, pizzerias and restaurants. | HorecaHub: Restaurants, hotels, cafés, restaurant chains, leisure and event venues. |
Prices excl. VAT, as the provider showed them on the check date. "Not stated" means we did not find it on their site, not that it cannot be done.
Sources: www.horecahub.ai, www.horecahub.ai/prijzen, www.horecahub.ai/oplossingen/ai-telefoon, www.horecahub.ai/oplossingen/ai-voor-restaurants, www.horecahub.ai/partners/zenchef, www.horecahub.ai/faq, www.horecahub.ai/klantverhalen
Where HorecaHub is strong
- One AI for three channels: the phone, the inbox and the chat on your site answer from the same knowledge base, and whatever needs a decision goes to a staff member with a summary.
- Reservations in your existing system: Zenchef, Formitable, Resengo and TheFork are named, and Zenchef calls HorecaHub its official AI communication partner.
- Five languages as standard, and for chains one knowledge base with opening hours and menus per venue.
- Trust: an RVO innovation grant, a nomination for the Horecava Innovation Awards and named venues such as Restaurant Abel.
What Joep does differently
- Orders from start to finish: the receipt out of your own printer, a Mollie payment link to your own account, and the receipt only once it is paid. HorecaHub itself says it processes no orders or payments.
- One fixed price. At 600 calls a month you pay HorecaHub €369 (the entry plan up to 2,000 tickets), Joep €100. Prices on the check date, excl. VAT.
- Before the order, Joep checks whether the address is in your delivery area and adds the delivery fee and minimum order himself.
- Made for the snack bar, cafeteria and pizzeria: set it up yourself, try it for 7 days without payment details, add your menu as a PDF, a photo or an Excel file.
Who suits which?
HorecaHub suits a restaurant, hotel or chain that wants the inbox and the webchat answered as well as the phone, works with a reservation system the booking has to land in, and would rather pay per conversation than per minute. Joep suits a snack bar, cafeteria or pizzeria that wants its phone orders taken all the way to the receipt and the payment, and a restaurant that wants its phone answered for a fixed price, with or without a reservation system.
Our verdict
For a restaurant that wants to hand over phone, mail and chat in one go and see the reservation in Zenchef or Formitable, HorecaHub does more than Joep. For phone orders, Joep is the more complete choice: HorecaHub passes the request on, Joep prints the receipt and arranges the payment. And whoever mainly wants the phone answered pays Joep well under a third of HorecaHub’s entry price.
Frequently asked questions
Does HorecaHub take phone orders too, like Joep?
According to HorecaHub’s site, the assistant collects takeaway and catering requests and passes them complete to your team; the confirmation and the payment run through the system you already use, and HorecaHub processes no payments itself. Joep handles the order itself: the receipt comes out of your own printer, the customer gets a Mollie payment link on WhatsApp, and the receipt only prints once it is paid.
What does HorecaHub cost compared with Joep?
HorecaHub costs €369 per month for up to 2,000 billable tickets, about €0.18 per handled conversation; with more tickets that drops to €0.14, and a yearly contract gives 10% off. Joep costs €100 per month or €1,080 per year, with no per-call charges. All prices excl. VAT, as on 28 October 2026.
Can Joep put the reservation into Zenchef or Formitable, as HorecaHub does?
No, not yet. Joep records the reservation with date, time, party size and allergies and sends your guest a confirmation by email, but does not put it into your reservation system himself. If you want the reservation in there straight away, HorecaHub is the better choice on that point.
Hear Joep yourself
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Joep is our own product. We compare as fairly as we can, with the other provider’s site as the source. Spotted a mistake, or has something changed? Mail support@joep.ai and we will correct it.