Frequently asked questions

Joep is an AI phone assistant for hospitality, made by BullNice in Bussum. He answers your venue’s phone the way a colleague would: he takes orders or reservations, answers questions about your menu and opening hours, and puts callers through when needed. An order comes out of your receipt printer and your customer gets a confirmation on WhatsApp; a reservation is booked and confirmed by email. Joep works on your own phone number, even when it is busy and on several lines at once.

Hospitality venues that get a lot of calls. Snack bars, cafeterias, pizzerias and other takeaway and delivery venues use Joep to take orders. Restaurants use him for reservations. Joep is for hospitality only; he is not made for other businesses.

If you mostly take orders for pickup or delivery, pick Joep for orders. You set it up yourself in your portal and try it for 7 days for free. If you take reservations, pick Joep for reservations. We set that up together with you, so opening hours, kitchen hours and house rules are exactly right. Do both, or not sure? Book a meeting and we will work out together what fits best.

No. Joep speaks in ordinary sentences, asks one question at a time and waits for the answer, like a colleague on the phone. You pick the voice, whether he is formal, neutral or casual, and what he says when he answers. Joep does always say honestly that he is an AI assistant: that is required, and customers appreciate it. Want to hear it? Do a test call and Joep rings you within a minute.

If you set Joep up yourself, it can be today: create an account, add your menu, pick your settings, connect the receipt printer and forward your number. If we set Joep up together with you, as with restaurants, we first plan a call and then get everything ready for you, usually within one working day after that call.

No. You keep your own number and your customers notice no difference. You get a Joep number from us and forward your number to it, with your phone provider or on your handset. That takes a few minutes, and switching it off is just as easy.

Joep processes only what is needed to handle an order or reservation: name, phone number, the address for delivery, and the order or reservation itself. Joep is GDPR-proof and a data processing agreement comes with your subscription as standard. Joep says on every call that he is an AI assistant, as the EU AI Act requires. The privacy statement and the data processing agreement are on this site.

Yes. Joep knows your menu with sizes, toppings and extras, and asks on when something is unclear: which size, which half, which extras. What he notes is exactly what goes on the receipt, so the kitchen never has to guess. Gluten-free dough, extra cheese or a pizza without onions all land on the right dish too.

You choose. Paying on pickup or delivery, cash or card, works as it does now: Joep puts it on the receipt and nothing else changes. If you want customers to pay up front, Joep adds a payment link to the WhatsApp confirmation. For that you connect your Mollie account once, and the money lands in your own account. The receipt then only prints once it is paid, so you never make anything for nothing.

Yes. Joep only answers your phone; your delivery platforms keep working as they do now. The difference is the cost: on an order that comes in through your own number you pay no commission and no platform fees, only your fixed monthly amount. The more customers call you directly, the more you keep. So put your phone number large on your menu, your website and your social media.

You try Joep for 7 days for free, with no payment details up front. So nothing is ever charged unless you choose it. If you like Joep, you pick a plan in your portal: €100 per month, cancel monthly, or a year up front with 10% off. If you pick nothing, Joep stops answering after the trial; switch the forwarding off and your calls go back to your own phone. Your settings and menu are kept for another two weeks, so you can still start in that time without setting everything up again.

A Windows computer at the counter and a thermal receipt printer, like most venues already have. On the computer you install the Joep app, from the Microsoft Store or through our installer. A network printer connects by its IP address, a USB printer through the maker’s driver. Then you print a test receipt and you are done. Nearly every printer that speaks ESC/POS works, and that is almost every thermal printer. Not sure about yours? Mail support and we will look with you.

You put the new menu in your portal: a PDF, a photo or an Excel file, or you type it in, one dish per line with its price. Joep reads the menu and lays it out for a check, with every dish, size, topping, price and extra. Once the menu is approved, Joep works with it and names the new dishes and prices. Changes again later? You do exactly the same.

Dutch and English, and German and French on request. In your portal you pick a main language and a second one. Joep answers in the main language; if he notices a caller does not speak it, he switches to the second. That way he also helps tourists and customers who speak another language, with nothing for you to do.

Joep knows your menu, prices, opening hours and delivery rules, and answers questions about them himself. If a customer asks something outside that, Joep says so honestly and notes a call-back request with name and phone number. You hear about it at once. For topics you choose yourself, such as complaints or large orders, Joep puts the customer straight through to your number. You set both up in your portal.

The name, date and time, party size, whether it is lunch, drinks or dinner, an email address for the confirmation and any allergies or special wishes. He sums it all up and asks for a go-ahead before booking.

Joep knows your opening and kitchen hours. If a guest asks for dinner at three in the afternoon, or at ten at night when the kitchen closes, he suggests a fitting time himself. If a time is full, he names the alternatives.

For ten people or more for lunch or dinner, Joep says that a choice from your menus or packages comes with it, and that a colleague will follow up by mail. For drinks that is not needed.

Yes. Joep looks the reservation up and changes or cancels it, if you allow that. If you would rather handle such changes yourself, Joep refers the guest to your mail address. You choose what fits your restaurant.

For restaurants we charge a one-time €350 for the implementation. For that we set Joep up together with you: opening and kitchen hours, menus and packages, the mail addresses and your reservations. After that you pay €100 per month, with no per-call charges.

The subscription is €100 per month per location, with everything included. Pay yearly for a 10% discount. If you set Joep up yourself in the portal, as snack bars and takeaway do, there is no setup fee. For restaurants we set Joep up together with you, for a one-time €350.

No. You pay one fixed amount per month for unlimited calls. No per-call charges and no commission per order.

The monthly plan can be cancelled monthly. A yearly plan runs for 12 months.

For several locations in one account, a voice of your own or a fixed contact there is the Custom plan. Book a meeting and we will make a proposal.

Joep is an AI assistant and says so at the start of every call. That is required under the EU AI Act (Art. 50), and it is how we work: honest about what Joep is.

Calls are recorded for quality purposes. Callers are notified at the start of the call. Recordings are retained for 30–90 days (configurable).

Allergen info is processed minimally. Only as far as needed to process the order.

Yes. A standard data processing agreement comes with every plan and is published on this site.